Is your product or service likely to be used or bought by the older generation? According to Smallbusiness.co.uk, "Many e-commerce sites are yet to consider older shoppers as a viable demographic". Despite older shoppers spending £320bn each year, they are a generation who get rather ignored by online sellers. And one of the ways they won't shop with you is if you make the online experience too tricky to follow. Now, of course, I'm not a web designer but I thought this would prove very useful to you if you trade using a website. So pop to my linkin.bio, tap this pic and you'll be able to read in full the article detailing the ways you can tap into the grey pound. . . . #smallbusinessadvice #supportingsmallbusiness #greypound #attractmorecustomers #socialmediamanageruk #worklifebalance #BrandAwareness #growyourbusinesstoday #smallbusinesssupport #serviceindustries #contentideas #usingsocialmedia #benefitsofsocialmedia #usingsocialmediaforgood #Facebookpagesmanager #rememberwhyyousta...