Mindlessly scrolling and following or completely engaged? 🤔 Social media engagement is a direct conversation between your brand/business and a potential customer and can take place on any of your social media platforms. Engagement can come as likes, comments, shares, saves, click-throughs and retweets.🙌 It's important to measure the engagement you get through your channels. If you don't, you won't really know what's working and what isn't. And once you know what works, it will help you understand your audience and help with your future social media planning. ENGAGE AND REACT You and your business also need to be socially interactive on the platforms you use. Actively follow, like and leave thoughtful comments on potential customers' accounts and ensure you keep up with the likes and comments on your own accounts. Each comment is your opportunity to talk and interact with your customers. SWITCH UP THE CONTENT Not every post will get the same response so try to mix up the formats: v...