Are you using UGC to market your business? 76% of worldwide businesses are using Instagram for marketing purposes and sometimes the power of that marketing lies in the hands of their customers. It's a perfect way to spread brand awareness so whenever you can, encourage your customers to snap away and tag you. This is me and my sister at @maison_bertaux in Soho, two years ago, enjoying our delicious afternoon tea before we took our seats to see Harry Potter & The Cursed Child. I can’t wait to return there. Maison Bertaux has been "creating cakes in Soho since 1871" and is a delightful, quirky, relaxed patisserie that you definitely need to visit if you're in the area. It has such a rich history. There's been an appeal running for them to keep their business going through the lockdown so if you'd like to find out more then give this pic a tap through the linkin.bio on my profile page and it'll enlighten you. . . . #maisonbertaux #afternoonteainsoho#usergeneratedcontent #sohobusiness #...