How are you using social media to entice your customers back?⁠ ⁠ I saw a great example of social media use last week by a cafe that's back in business. (Shout out to @sunflowerbistro) It was a simple picture of their inside seating showing their customers how they have adapted to the new rules and how that would look for them. For any customers who were a little anxious about what to expect on their return or whether they even should, it went a long way to alleviate any worries. ⁠ ⁠ The way your business operates has probably altered and I have heard from quite a few people that they aren't returning to their usual shops or cafes because they don't know what to expect or how to behave - the new rules are making them anxious and it seems "like such a faff". So don't be afraid to let your customers know how your new procedures will affect them, what they'll need to do, and how you are accommodating them. The more help you can give in managing expectations, the more your customers will f...