Everyone's entitled to them. And people aren't shy about giving them.⁠ ⁠ Social media provides a unique way of marketing a business in that you can have a two-way conversation with your audience - something you really don't get from a flyer through the door or an ad in a magazine or newspaper.⁠ ⁠ Encouraging and responding to comments, questions, and even acknowledging feedback is the perfect way to show you are actively listening to them. This grows your connection, increases trust, and brand loyalty.⁠ ⁠ You can then use this VALUABLE and FREE feedback to influence your content strategy. Instagram stories make it possible to gain exact feedback through the use of questions and poll stickers. The quiz sticker can be used as a mini-survey and the slide sticker can be used to gauge the popularity of products.⁠ ⁠ It's not just "stories" that can get direct feedback. Your posts can also include options and questions in the graphics or in the captions.⁠ ⁠ Collecting feedback has never been ...