If you see a post with #𝗮𝗱 at the top, do you stop reading, knowing that the influencer is going to try to sell you something? It does depend on the influencer, of course, making sure they are the right fit for your brand, but some social media users find the whole thing a turn-off no matter who the celebrity. It's a marketing technique that works for many brands but don't think that if you can't employ the powers of an influencer you'll never interest people in your product. ⁠ ⁠ Through non-paid updates, you can provide a 𝗴𝗲𝗻𝘂𝗶𝗻𝗲 look into what defines your business and build authentic relationships with your audiences in a way that makes them feel 𝙘𝙤𝙣𝙣𝙚𝙘𝙩𝙚𝙙.⁠ ⁠ Authenticity is key. As Sprout Social explains, “The majority of consumers say their loyalty to a brand increases when they feel connected, and more than half (57%) say that they’ll increase their spending with a brand and buy from that brand over a competitor (76%) when they feel connected.” ⁠ ⁠ I think BT s...