Want new audiences to discover you? Using hashtags on Instagram is one of the best ways to achieve this. According to research by @latermedia , A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. People search and follow hashtags according to their industry and interests. So if you use the appropriate hashtag, it's more likely that someone who isn't already a follower is going to see your post. You can use up to 30 hashtags on a post and 10 on a story. There's mixed advice on whether you should use the maximum amount or stick to only three or four, but personally, on Instagram, I like to use the max amount and do my hashtag research later to find out which ones are gaining exposure and interactions and which ones to drop. When you search for a hashtag to attach to your post, the number of posts already using that label shows up underneath. If you use a hashtag that is used by hundreds of thousands of others, of course, the chances of ...