Do you know your customers' pain points?⠀ ⠀ By selling your product or service to clients you are already addressing one of their pain points. But now we're in lockdown, their needs may have changed. They may still want your product or service but can they access it? And if they can't, is there some other way you can provide a service of sorts to them?⠀ ⠀ A good friend of mine and a fantastic baker @sarahedwardscakes is providing a contactless doorstep delivery in her local area (Leamington Spa if you're that way); local yoga places like @anahatayogacentre and @mayurayogastudio are going online with their classes; My daughter's dance studio @roydonacademy is doing Zoom dance lessons for their pupils (spaces available if you're interested) - it's quite incredible seeing how well businesses are adapting to solve their problems and meet their customers' needs. ⠀ ⠀ So ask yourself, "If my customer can't physically buy my product or use my service is it going to cause other problems for the...