Are you listening?⠀ ⠀ P.T. Barnum famously said: “There’s no such thing as bad publicity.” But actually, this is not really true, particularly when it comes to the everyday "publicity" that is social media.⠀ ⠀ 𝑺𝒐𝒄𝒊𝒂𝒍 𝒍𝒊𝒔𝒕𝒆𝒏𝒊𝒏𝒈 is the means by which you can find out what's being said about your business or brand. ⠀ ⠀ By monitoring your social media platforms you can keep an eye on conversations - both positive and negative - around your brand and respond quickly to any questions or complaints. It's also good to see what's being said about your brand via other means and on other social channels that perhaps you don't use. ⠀ ⠀ Try 𝑮𝒐𝒐𝒈𝒍𝒊𝒏𝒈 your brand name and see what comes up. Fingers crossed it's generally positive stuff but if there's any negative issues being banded around about your business or products then that's the time to try and diffuse them quickly. Searching for your brand online also gives you an insight as to what potential customers will see when the...