Who are your customers? Your clients? Your audience, even? It doesn’t matter what you refer to them as, they are the ones you need to be speaking to. Just how much do you know about them? Where do they live? How old are they? Do they have kids? What is their career? Where do they shop? What shows do they watch? How do they spend their free time? What is their go-to social media platform? These answers will help you build a relationship with your customers on social media. Today is #gettoknowyourcustomersday, a good place to start. And so that it isn’t a one way street….This is me and my big sister. I must have been about five here. (I know, I was very diddy. My family’s pet name for me was - and embarrassingly still is - Jinxy Pickle, though I’m pleased to say it’s shortened to Jinx these days). There’s only three and a half years between us but a whole lot more centimetres, as you can see. I’m lucky to continue to have a close relationship with my big sis despite us having very ...