𝗘𝗹𝗲𝘃𝗮𝘁𝗲 𝗙𝗮𝗻 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: 𝗧𝗼𝗽 𝗧𝗶𝗽𝘀 𝗳𝗼𝗿 𝗙𝗼𝗼𝘁𝗯𝗮𝗹𝗹 𝗖𝗹𝘂𝗯𝘀 (9/10) People buy personalities😁 You've probably found that some of your highest engagement comes from videos. That's great, but videos that lack a person to engage with don’t build long-term engagement with audiences. If there’s a person (or, better yet, people) who have big personalities and are good on camera, they can be your connection with the fanbase. Through those personalities, the club can showcase a window into the inner workings and can do it in a way that brings it to life. Showing someone the kit room in a video is one thing, following a superfan of the club getting involved with the work in the kit room takes it to another level. People engage with people. If they like the person on camera, they’ll watch them drying their socks or staring into space. Having a presenter, or several presenters, who are passionate about the club can make a huge difference. "The Dragon On My ...