𝗘𝗹𝗲𝘃𝗮𝘁𝗲 𝗙𝗮𝗻 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: 𝗧𝗼𝗽 𝗧𝗶𝗽𝘀 𝗳𝗼𝗿 𝗙𝗼𝗼𝘁𝗯𝗮𝗹𝗹 𝗖𝗹𝘂𝗯𝘀 (5/10) Use the players' personalities ⚽ On Monday, we looked at what really draws fans to their favourite clubs, and how little of it actually has to do with football. We're now at the halfway point, which means it’s probably about time we actually spoke more about the players. The nba has been magnificent in allowing their players to build their own personalities and brands online, which the league (for better or worse) piggybacks off of. Your audience won’t always engage with your perfectly framed, well-lit video about nothing in particular. Yes, players come and go - but they can also bring in new audiences, promote who you are and what you do to an audience outside of yours and they can be a a great ambassador for your club. Finding players that personify your club culture is great and that's perfect for collaboration, but your team will comprise a range of personalities. Play to the...