New work for Estrella Jalisco. We worked with joshlandan_ to rethink the Estrella Jalisco brand for Budweiser. The goal was to preserve the iconic elements of the brand while elevating the brand system, packaging and communications that connect with a consumer who cares about the rich history and craft of the brand.
#packaging #bud #estrellajalisco #brand #mexicanlager #candesign #beerpackaging #beer