For online MS in Digital Media Management (usc_msdmm) student Christina Schucker, automotive marketing and advertising has been a long-held passion.
And while the senior media analyst has been loving her role at at Garage Team Mazda for the past five years and has no plans to leave, she does have aspirations to expand her expertise into an adjacent niche: audience strategy. To get there, Schucker knew she needed to fill the gap in her education experience, which led her to pursue the online MSDMM degree at USCAnnenberg.
“I want to become a better manager, a more effective manager ... Truly I couldn’t even believe that this program was real because it was so perfectly tailored to everything I was looking for at the time," she said.
Hear more about Schucker's experience in the program at the link in bio.
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