"Italics show you something worth paying attention to. It's as true of wine as it is of words. We've taken the name Italics because we believe the best wines are a revelation of place. A place that can be as small as a vineyard block or as large as an entire AVA. If that place has something to say — a nuance you can appreciate — we go to great lengths to draw it out. To italicize it.” - italicswinegrowers #creative #reasonwhy #winewednesday