Keith Vest isn’t just one of our founders; he’s The Variable’s foundational bedrock. Our principles are born from his DNA, and he’s been a monumental force in shaping what our company is today since he started his first design shop back in 1999. That’s why, with both sad and happy tears in our eyes, we’re proud to announce that Keith is hanging up his day-to-day Variable hard hat and stepping into his next chapter: working in our community of Winston-Salem to help improve racial equity. We’re sad because we’ll miss his kind and mentoring presence in our daily lives, but we’re happy because everything Keith touches is better. So join us in raising a glass to the one and only Keith Vest. This is far from a goodbye — it’s simply a send-off to the next big adventure 🍻 . . . #WeAreTheVariable #WSNC #AdvertisingAgency #FullServiceAgency #CreativeAgency #CommunityWork #CommunityBuilding #RacialEquity