What’s up! I’m mikehermanjr, Associate Creative Director thevariablelab. I am an Upstate NY native and managed to sneak outta the state without the accent. I’ve lived in NC for 15 years now, so I’m officially licensed to say y’all (but I don’t use it that much). When I am not at the office making cool shit, I am spending time with my amazing wife, son and daughter — dreaming of our next beach adventure 🏖 or just being outside together. I am a bit of a perfectionist and enjoy a perfectly poured craft beer and crafting the (almost) perfect fantasy football lineup. #3xChamp 🏆 When I’m not watching hours of The Office reruns (I just can’t get enough of it! #thatswhatshesaid), I’m watching NFL and NCAA 🏈 #GoBills 🦬#FightOn ✌Who’s your team? . . . #WeAreTheVariable #CreativeDesign #DesignLife #CreativeAgency #CreativeMindsAtWork #SuperDadLifestyle #FantasyFootballLineup #FantastyFootballFan