Reshma Saujani, founder and CEO of #MomsFirst, a national non-profit advocating for public and private sector changes to advance women's economic freedom, stresses the importance of getting money into the hands of parents. She points out that we “don’t value what we don’t pay for,” and “so as long as caregiving and household work is uncompensated, it’s basically invisible: It goes unnoticed, unappreciated and, worst of all, unsupported.”⁠ ⁠ When she first established Moms First (then known as the Marshall Plan for Moms) in 2021, Saujani, called for direct payments to mothers, who were “forced out of paid employment to essentially function as America’s social safety net, for free."⁠ ⁠ At the time, she says, "people would say ‘oh, but motherhood is a blessing!’ That’s true, and I know that better than anyone as a mother of two little boys I fought like hell to have. But motherhood is also a job, and the work that goes into it is real and deserving of not just admiration but compensation...