What if beauty ads didn’t have a standard? Introducing “They Say,” a beauty spec developed by Emma France, born from the idea of being your most authentic and natural self. With lighting designs and vivid makeup looks inspired by HBO’s ‘Euphoria’, we filmed this spot on the RED Helium and Cooke MiniS4 lenses. Huge thanks to Esther & Nick from elementalmediakzoo for their talents & ideas on this collaboration. Director, Producer - emmadfrantz Creative Director - drewfromkzoo DP - nickturske 1st AC, Colorist - landonlacey Talent - entranadaphotography H&MU - makeupbyangiemiller 1st Grip - distilledwalker Audio/Grip - gordonvangent Wardrobe - kateology  VFX - jeremyddavidson VO Artist - Ivy Moody * * * * * #makewhatmovesyou #cinematographer #filmmaking #filmmaker #michiganproduction #michiganfilm #redhelium #redhelium8k #cookepanchros #cookelenses #makeuptutorial #makeupoftheday #muaofinstagram #makeuptiktok #viralmakeup #makeuppro