The BUS 230-Marketing Management course, instructed by Professor Vivek Agarwal, covers essential marketing principles such as market orientation, consumer behavior, segmentation, and pricing. A highlight from last Monday’s class was the engaging MarketPlace simulation, led by Anuj Dua, Senior Director of Strategy at Samsung Semiconductor! During this interactive activity, our MBA students had the opportunity to analyze market data and develop customized solutions, enriching their comprehension of real-world market dynamics. Through Marketplace Microsimulations, students deepened their grasp of key concepts, while assuming executive roles in simulated scenarios honed their strategic marketing skills. Overall, the lesson provided our students with invaluable practical knowledge for navigating the dynamic marketing landscape. #LGSB #sjsubusiness #SJSUGradSchool #SJSUGradStudies