#ShapingUs is a new long-term campaign, spearheaded by The Princess of Wales, from The Royal Foundation Centre for Early Childhood which aims to raise awareness and increase public understanding of the crucial importance of the first five years of a child’s life. To launch this new campaign, The Princess of Wales visited Leeds – a city which has an ambition to be the best place in the UK for children and young people to grow up in. At Kirkgate Market, Her Royal Highness joined locals to discuss their experiences of early childhood, before visiting the University of Leeds to meet students on the Childhood Studies degree programme. The launch of Shaping Us follows over a decade of work by The Princess on early childhood and lifelong mental health and wellbeing. Find out more on earlychildhood.