That's why 87% of businesses now use video as a marketing tool. ⁣⁣😳 ⁣⁣ 96% of people say they’ve watched an explainer video to learn more about a product or service.⁣⁣ ⁣⁣ 79% of people say a brand’s video has convinced them to buy a piece of software or app.⁣⁣ ⁣⁣ 68% of people say they’d most prefer to learn about a new product or service by watching a short video. ⁣⁣ ⁣⁣ This makes video more popular as a learning tool than text-based articles (15%), infographics (4%) presentations and pitches (4%) ebooks and manuals (3%).⁣😲 ⁣ #videomarketingtips #thursdaythoughts💭 #marketingtipsforyou #creativemindsatwork #firstseriesmedia