“We all have those runs where you want to quit 1 mile in, the wind is whipping against you making it a struggle to keep up your threshold pace, your hamstring starts to cramp with a mile left of your run… This is where the phrase 'be better than yesterday' doesn’t necessarily mean beating your previous time, your previous mileage, your previous reps, your previous weight... This is where 'be better than yesterday' means you overcome those adversities to reach your goals… This is where your PRIMAL mindset takes over and you don’t stop until you reach the finish line, wherever it is... This is where you push to be the best possible version of yourself in this moment... This is where you TRUST YOUR INSTINCTS & KEEP GOING!” -GP Founder & CEO Chris Fontana 👊🦁 #thisiswhere #keepgoing #trustyourinstincts #GOPRIMAL #GOPRIMALUSA . . #whyirun #runningmotivation #run #runwithpurpose #runnerlife #sportsquotes #sports #sportsapparel #sportswear #athlete #athleticwear #athleticapparel #fi...