In early 2021, I had the honor of assisting brycesavoy510 with his Neighborhood Diamonds album + merch release & rollout strategy. During our ideation process, we discussed possible ways for increasing brand awareness via short-form narrative video series intertwined with his branding. Bryce wanted to expand on his Neighborhood Diamonds concept in video form by highlighting his fellow "Diamonds" and amplifying their stories using his platform. Filming this during the early days of the pandemic in January of 2021 imposed a number of production constraints & was a challenge of its own. We conceptualized the vision into a repeatable format, set project goals+constraints to ensure project completion and the rest was just putting in the work. It was an honor to tell a small chapter of _desibabyy story and an absolute pleasure to work with 4 amazing human beings for this production. 96percentangel aforahja #NeighborhoodDiamonds #Independence #ForeverOakland #oakland #bayarea