Events, engagement, squiggly lines - what the heck is it all? Well, for starters, everything in GA4 is an event 😅 so you have to use caution when measuring your engagement. The more conversion events you have on your website, the higher your engagement rate may be. That's why it's important to include only REAL conversion events to get the most accurate engagement and conversion rates! #BDWebsites #NewWebsite #Marketing #Website #BuilderDesigns #MarketingTips #DigitalMarketing