What’s at the top of homebuilders’ minds? Our top 4 takeaways from IBS: 1: Being smarter with collecting and utilizing data 2: Going for the creative content on social channels 3: Hungry for interactive content 4: Pushing the rent vs own topic. Educating buyers that they CAN buy a home and afford it ​ ​#BuilderDesigns #IBS2023 #Homebuilding #IBS #InternationalBuildersShow