With Cost Per Result going up across the board due to a highly saturated amount of advertisers, you might be wondering how you can improve your paid social ads on Facebook and Instagram. Social Media Specialists Emily and Ellen break down two different pieces of advice in our latest Pro Tips video! #builderdesigns #lifeatBD #homebuilding #socialmediatips #socialmediaadvertising #facebookads #facebookadstips #paidsocial