Some email marketers look at open rates for audience engagement, but that number can be inflated and not clear on what or why a viewer is engaging. If you really want the best sense of interest in your email marketing content, click-through rate (CTR) is a metric which offers more direct and actionable data. ​ ​ ​#BuilderDesigns #LifeatBD #BDWebsites #NewConstructionMarketing #NewHomeMarketing #NewConstructionSales #NewHomeSales #HomebuildingIndustry #EmailMarketing #EmailMarketingTips #EmailMarketingStrategy #iOS15 #AppleUpdate #AppleiOSUpdate