When taking a hyperlocal approach to your brand's content strategy, it's important that your messaging conveys your knowledge and familiarity with the areas you build in. Content Strategist Logan talks about the different approaches homebuilders can take to earn the trust of buyers in one location or many. #BuilderDesigns #LifeatBD #BDWebsites #NewConstructionMarketing #NewHomeMarketing #NewConstructionSales #NewHomeSales #HomebuildingIndustry #Hyperlocal #HyperlocalMarketing #GoHyperlocal #ContentStrategy