Every 15 seconds, somewhere in the world, a woman is diagnosed with breast cancer. For me, the pink ribbon means family. It means community. It means embracing the moment, because that’s really all we have. Most importantly, it means strength because to face breast cancer requires an incredible amount of it. To me, the pink ribbon means 23 years my mom has been breast cancer free💘 For every public, in-feed Instagram or Facebook post during the month of October featuring both #TimeToEndBreastCancer and #ELCdonates together, esteelaudercompanies will donate $25 to bcrfcure up to $150,000. #esteeglobalambassador