Congratulations to our client jaialaileague for reaching 300,000 TikTok followers! With a strategic emphasis on educational content to improve the awareness of the sport, such as this video that generated 11.1 million views and was shared by espn’s TikTok, jaialaileague has now hit 300k followers and over 140 million TikTok views in ~18 months. The league has also seen as many other exciting developments, including a distribution deal with ESPN and partnerships with the likes of raylewis and the lebatardshow.