“Ideas, designs, they can be timeless when they are tied to the right narrative, when it represents something.” – Mike Camargo #ForAllTime is a platform that will examine what true classics are and what it means to create timeless influence. Under this platform, we will support the next generation of creators, chosen by The Collective, to inspire global audiences to create lasting impact. PUMA has partnered with their Basketball and Classics Creative Director, JAY-Z and Roc Nation’s vegas_jones as the executive producers of The Collective. Video Director nadiahallgren Photographer kodaklens Creative Director juneambrose