Powerful athlete workshop put on by the NFL Players Association. In working with athletes and coaches, Capture Sports Marketing discusses exactly this with them in order to identify how they want to make an impact. "A player has four identifiers—the NFL badge, their team logo, their shoe brand’s logo and the name of the back of their jersey—yet only one is theirs and comes with them after their career is over." "Every professional athlete is a brand and every professional athlete has a platform and influence. Because you have influence, figure out what your makeup is, what your passions are and put it out there because people are listening to you." #AthletesDoingGood #SportsPhilanthropy #NFL