"Reverse Innovation isn't about doing more with less, it's about doing a lot more, with a lot less" - Coxe Distinguished Professor of Management Vijay Govindarajan discussing his theory of "Reverse Innovation" as outlined in his best-selling book of the same name. "VG", as he is known to us TuckSchool was recently ranked India's #1 management thinker by #thinkers50. #tuckbridge #tuckschool #dartmouth #reverseinnovation #innovation