A new world record has been set in Rolex Daytona’s legendary history at #SothebysGeneva. Seven bidders fought over a rare John Player Special, Reference 6241, in an eight-minute bidding battle, leading it to soar to CHF 2.2 million / USD 2.5 million– nearly twice its top estimate – in the ‘Important Watches’ live auction. Sotheby’s specialist @p.p.r.jr shares more about what makes this watch special. #SothebysWatches #SothebysLuxuryWeek #Rolex #RolexDaytona