#AuctionUpdate: One of the rarest and most historically important wristwatches ever produced – the 1985 Cartier Cheich – sold for just over 1M Euros/$1.1M, setting a new record for any watch by Cartier to sell at auction in Europe. One of the world’s great watch unicorns – the Cartier Cheich watch – a unique model born from the legendary collaboration between Cartier and one of the world’s most famous transnational races, The Paris-Dakar (now mostly known as The Dakar Rally) saw bidders battling up to the last minute, driving the final price more than twice its high estimate. Emerging onto the market for the first time, the unique watch led today’s #SothebysParis ‘Fine Watches’ online auction. “The Cheich Watch has a truly unique status, not only within the history of watchmaking at Cartier but within the history of watchmaking full stop. A complete design masterpiece, the Cheich’s story comes full circle, re-establishing its status once again as a trophy item for an incredibly luc...