It's time, join us in Geneva today for phillipswatches spring watch sales Daytona Ultimatum and The Geneva Watch Auction: SEVEN. Beginning at 4PM CET, the most exceptional ROLEX Daytona's hit the auction block in Daytona Ultimatum. Immediately followed by The Geneva Watch Auction: SEVEN. Don't miss any of the action. Watch the sales live on facebook.com/phillipswatches and phillips.com. Register to bid and browse the sales on phillips.com. . . . #phillipsauction #phillipswatches #hautehorology #rolexdaytona #rolex #daytonaultimatum #gwa7