40 out of 50 US states are facing water shortages that impact all living things. That's why Finish has launched an initiative to drive awareness of the growing water crisis and inspire action among consumers. Developed in partnership with long-term creative agency, Havas New York, the “HOPEFUL MONUMENT” is the first monument we hope you NEVER see. The monument now sits at the bottom of an at-risk lake in Texas and will only become visible if water levels drop low enough to reveal it, at which point it will be too late. If we act now, we can make a difference and inspire change to help save this incredibly valuable finite resource before it’s too late. Learn more at FinishDishwashing.com #ThisIsReckitt #Finish #SkipTheRinse #Hopefulmonument #purposeledbrands #MeaningfulDifference