Houston. It’s a city that has its hand in everything. It’s a place that launches culture. Launches world champions. And launches rockets into outer space. 🚀 So when adidas originals wanted to launch the #NMDS1, it only made sense to do it in the city that’s always on the move and with its people who are constantly in motion. Introducing: The NMD_S1 has landed. Combined with the styling of a Houston native, and captured by Houston natives, the campaign from Havas Chicago Annex followed our three style ROVERs as they moved through their spots in the city. Their journey started with a Landing Kit, full of the essentials. Then each ROVER was styled from the bottom up in their NMD_S1s to move with them comfortably wherever they go. Finally, we brought these styles and moves to life through individual style lookbooks and style Reels. #HavasChi #MakeitMeaningful #Allin #Vivendi