Congratulations to our partners at Reckitt and our team at Havas New York team on winning Gold in the Sustained Growth category at this year's WARC Awards for Effectiveness North America Edition. Our campaign, #SkipTheRinse for Finish raised awareness of water scarcity and encouraged people to save water by placing their plates straight into the dishwasher instead of pre-rinsing them first. “Skip The Rinse" is a movement, built around a powerful brand message, strengthened by proving that skipping the rinse with Finish really works, and made more meaningful by helping people overcome their personal barriers to skipping the rinse. Since its launch, it has been calculated that the movement has garnered enough pledges to collectively save over 20 million gallons of water, and incredible impact and commitment to solving America’s water crisis.