Can Advertising Save Us from Water Scarcity? This week's guest, tarikbayar1 , Marketing Director of Reckitt North America, says yes. Tarik has more than 15 years of experience at consumer goods companies and is behind "Skip the Rinse," a phenomenal water conservation campaign for Finish. Dan, Myra, and Tarik talked about "Skip the Rinse," Tarik's career more broadly, and the role brands should play in tackling global issues like water scarcity. Fun Fact: This episode was recorded during the Cannes Lions International Festival of Creativity, where sustainability was a major topic of discussion. #AdvertisingWillSaveUs #HavasChi #HavasNY