Can advertising’s immense power to change behavior be used for good… and stop disinformation? This week, Dan and Myra were joined by the Co-Founder of Check My Ads, Claire Atkin. Check My Ads Institute is a non-profit advertising watchdog organization that aims to stop disinformation by cutting off its lifeline: advertising revenue. Claire shares how Check My Ads was initially an agency working with advertisers but, after realizing that advertisers were not the problem, it turned its attention to the $400bn ad exchange industry that she believes is destabilizing the information ecosystem. Advertising Will Save Us is available on Apple, Spotify, or wherever you listen to podcasts. Like, subscribe, share, and leave us some feedback! #AdvertisingWillSaveUs #HavasNY #HavasCHI