To celebrate Coca-Cola’s partnership with Riot Games’ new mobile game League of Legends: Wild Rift, and Riot launching the first ever Wild Rift Esports Global Championship: Icons, Havas Atlanta co-hosted viewing parties around the world to make the iconic moment even better for fans.
Across 5 days, Havas Atlanta activated the official Icons viewing parties in Singapore with Icons experiences that only Coca-Cola could bring to life. For attending fans there were Coca-Cola-branded bars, Influencer meet & greets, Coca-Cola x ICONS merch giveaways, and the chance to get a photo with the first ever Icons trophy.
#Atlanta #CokeGaming #WildRiftIcons #UnleashTheWild