#HavasNY partnered with Keurig and brewed up a multi-channel media strategy to engage US coffee drinkers, driving coffee lovers to consider a switch to Keurig and increasing household penetration. Brew The Love has won a Gold WARC Award for Effectiveness in Sustained Growth! The WARC Awards for Effectiveness, delivered in association with LIONS, are built and benchmarked on the consistent, global language of the Effectiveness Code and judged using the Creative Effectiveness Ladder. Congrats team! #WAFE2022