Have you heard of the "Podfasting" phenomenon? 🤔 Studies show that upwards of 25% of people listen to podcasts at a higher speed in order to consume more content and speed through ads. #HavasNY saw this as a unique opportunity to help global investments company BNY Mellon stand out. The idea is simple. A 15 second audio ad was recorded, then slowed down to 30 seconds, and placed in the middle of The Economist's Money Talks podcast. So for those listening at double speed, this ad is literally the only thing that sounds normal! 🏆 Podfasting won a Bronze Clioaward in the Streaming/Downloadable Content category