Did you know 40% of homeless youth in NYC identify as LGBTQIA+?
To help bring this staggering issue to light
#HavasNY partnered with aliforneycenter and nymag for a special advertising project— “The Issue Within the Issue.”
We used 40% of the entire ad space in the iconic “Reasons to Love New York'' Issue, to show the many ways we can help this community get off the streets and live stable, independent, empowered lives.
🏆 The Issue Within the Issue won 3 awards in TheOneClub's TDC Awards in the categories: Design for Social Good, Advertisement/Campaign & Editorial/Single.
🏆 Won 3 Bronze clioawards for: Art Direction, Typography, and Writing for Design.
🏆 Shortlisted for campaign_us 2022 Power of Purpose Awards in the Non-For-Profit category