Sprite and McDonald’s have been careful not to spoil the cultural fun and have allowed it to continue to percolate for years. In recent months, we’d seen the Spicy Sprite conversation trend multiple times on Twitter with consumers claiming, “it hits different.”. For April Fools Day, #HavasATL decided to capitalize on the trend and give our fans what they never knew they needed. This April Fool’s post garnered approximately 4B potential impressions through our owned Twitter handle, press hits and heavy fan and influencer reshares, becoming the #1 top organic post of all time for The Coca-Cola Company in North America. #Sprite #HavasATL