🏀📺 Record viewership for the NCAA Men’s Basketball Tournament across the four networks through Saturday games! 🔥 This beats previous records and even tops 2021 COVID schedule. The Oakland-UK matchup drove the best opening day viewership since 2015, following a 14% increase for the First Four on Tuesday/ Wednesday on truTV. #marchmadness #ncaabasketball #nccambb #collegehoops #basketball #ncaatourney #stilldancing #sweet16