Why the dog logo? I chose the Pitbull logo for several reasons. I love the characteristics of the #APBT Loyalty, even at times loyal to a fault... Passion, a zest for life, a need to please and get the most out of every single day... Heart, Unconditional love and very affectionate... Determination, strong willed they have zero quit in them... Athletic, Agile, explosive, quick and lean... Clownish and Friendly, they are funny have a lot of personality... Intelligent, very smart & obedient... For us nodaysoff the Pitbull logo is our nike swoosh when you see our logo we want you to immediately think #NoDaysOFF and carry these characteristics with you through life. The Pitbull is the world’s most misunderstood breed. I think we all can relate to that in some way. Everyone is different and unique in there own way and at times misunderstood because of it. I wanted to develop a culture with our brand that doesn’t discriminate, judge or turn anyone away... regardless of your look or your fit...