Rain kept us off the trails today, so we went scouting for a killer bike shop and killer coffee. Found both at pedalrest inside bike_loop .
Look for it in Joetsu, Niigata, Japan, and you’ll find counters full of high end bling from chriskingbuzz whiteind surlybikes clubrideapparel twinsix - swing in and say hi to owners Akira & Katsumi Kusama. They just opened in 2017 and are building the aprés ride culture, which is much smaller than the U.S., by offering a casual spot to grab a coffee or a beer.
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#bikeshop #gravelbike #cyclinginjapan #cycling #hiddenjapan #explore #cycling #smallbusiness